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MY TOP SIX PROFESSIONAL ACCOMPLISHMENTS
I was invited to collaborate on Building Freedom, a book for women beginning their entrepreneurial journeys, and selected to write its marketing chapter. In Chapter 15, I share the knowledge I’ve built through years of leading marketing and running my own business. It’s a contribution I’m proud of—helping new entrepreneurs take their next steps with greater clarity and confidence.
Newly
Published
Author
When a client was preparing to let a marketing employee go, I proposed a 30-day opportunity to provide clearer direction and management support. Eight months later, she remains with the company and is thriving. It reflects how I lead: clarify expectations, invest in people, and build a culture focused on solutions.
Employee Performance Turnaround
At CEO Consulting Group, I lead marketing for a community of approximately 127 women CEOs. My work connects our annual summit, which fills venues of 200–300 attendees, with enrollment in our business school. Our programs reach capacity, and the business school generates more than half of the company’s revenue.
Drove
Enrollment
& Revenue
I grew my marketing agency from zero to 25 clients in fewer than 18 months and sustained $30,000 in monthly revenue for six consecutive months. Approximately $10,000 came from recurring memberships, with another $20,000 from client project work.
Built
A Business
To $30k/Month
I led the Whole Foods Market Ashburn opening campaign from strategy through execution, helping the store generate $1.2 million in its first seven days against a $500,000 goal. I coordinated local officials, news coverage—including an NBC interview—and 15 local influencers to build awareness and excitement around the opening.
$1.2M
Opening
Week
At Central Florida YMCA, then the nation’s third-largest YMCA association, I developed and delivered brand revitalization training across all 24 locations. From part-time front-desk staff to the executive suite, I helped employees understand the brand and their role in bringing it to life.
Brand Training Across
24 YMCAs
Let's Connect!
I’m seeking a career where I can grow for the long term, ideally one that I can take all the way to retirement. My passion lies in helping companies communicate their story effectively, connecting with their audience, and achieving their vision. I’m looking for a company that needs what I bring to the table—a blend of strategic thinking, creativity, and leadership—where I can contribute to long-term growth and success.
Cheers, Jillian!
As Vice President of CEO Consulting Group, my primary responsibility is to ensure that our client work is executed efficiently, while also spearheading new initiatives and strategically communicating our programs to the community. This year, we’ve launched 20 new initiatives, such as a book club, marketing retreats, sales funnels, and new done-for-you marketing services. With 92 active members and digital marketing management for seven companies and non-profits, my role involves overseeing multiple facets of our operations to ensure growth and success for both our clients and our team.
2023-Present
Vice President of Marketing, Communications, and Strategies
CEO Consulting Group, LLC
Key Successes:
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Launched 20 new initiatives this year, expanding our offerings with programs like a book club, marketing retreats, and sales funnels.
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Developed and implemented new done-for-you marketing services to provide hands-on support for our clients.
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Managed digital marketing for seven companies and non-profits, driving growth and visibility.
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Oversaw and supported a community of 92 members, ensuring they receive the guidance and resources needed for their business success.
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Led the strategy and execution of client work, ensuring timely delivery and high-quality results.
How I Lead
I bring clarity, consistency, and care to the teams I lead. I listen closely, ask thoughtful questions, and connect individual responsibilities to a shared goal. When marketing feels scattered, I help bring it into one coordinated strategy. When people feel overwhelmed, I work with them to clarify priorities and make sure they have the direction and support to succeed.
That approach shapes my work today: I oversee marketing for six organizations and coach 127 CEOs. I believe people do their strongest work when expectations are clear, their contributions are valued, and they have room to grow.
Please feel free to take a more in-depth look into who I am as a Leader
VIEW MY RESUME
Explore my resume for a closer look at 16+ years of building brands, leading teams, and turning strategy into action. Below, you’ll find the stories behind that experience and the results we achieved along the way.
I believe good marketing begins with understanding people. When a message is unclear, strategies feel scattered, or a team is overwhelmed, I love helping everyone find a shared direction, bringing the marketing together and giving people the support to do their best work.
That commitment is personal.
As a late-diagnosed autistic woman with ADHD, I’ve spent much of my life feeling misunderstood. I became what I like to call a “connoisseur of people," curious about how we communicate, what builds our confidence, and what brings us joy. Those experiences shape my belief that marketing should offer an honest invitation, giving people the clarity to decide where they belong.
My leadership starts with listening. I spend time with the team, learn the customer experience firsthand, and study the data before recommending a path forward. I bring consistency, clear expectations, and care for the whole person. I want people to feel supported in the work they do today and confident becoming tomorrow’s leaders.
Outside of work, I’m a mom of three and an amateur ichthyology enthusiast who could happily spend hours observing marine life. As former SeaWorld passholders, my children and I have shared moments I’ll always treasure—from meeting penguins to quietly watching dolphins and beluga whales. Navigating theme parks as a neurodivergent family has also made me thoughtful about what helps people feel comfortable, included, and able to participate.
Those moments remind me why this work matters. An invitation can open the door to something a person has never experienced before. I want to help organizations make that invitation clear, welcoming, and worth accepting.
My Story
MY WORK EXPERIENCE
As the Founder and CEO of Very Good Marketing Co., I led a team that provided both done-for-you and done-with-you digital and print marketing services. In less than three years, we built over 40 websites and developed more than 60 brands, helping small businesses establish strong digital presences. With a team of six, I managed the full marketing for 35 companies at one time. In 2023, I transitioned the company under my business mentor’s leadership to expand our reach and impact, particularly focusing on supporting women-owned businesses.
2020-2023
CEO | Owner
Very Good Marketing Co.
Key Successes:
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Built over 40 websites and developed 60+ brands in under three years.
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Managed the complete marketing strategy for 35 companies simultaneously, ensuring growth and brand visibility.
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Led a team of six, delivering high-quality digital and print marketing solutions.
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Offered both done-for-you and done-with-you services to provide flexibility and tailored support for clients.
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Transitioned the company in 2023 to increase its impact on women-owned businesses through strategic growth and collaboration.
As the Marketing and Communications Director for Christ Chapel Church in Woodbridge, VA, I rebuilt the church’s brand and website, driving significant growth in attendance. When I arrived, fewer than 300 people attended services on Sundays; by the time I left, that number had grown to nearly 2,500 per weekend. Through strategic communications planning, I helped this 30-year-old church re-establish its authority and influence within the community, filling services and programs to maximum capacity.
2017-2019
Marketing & Communications Director Christ Chapel Church | non-profit
As Vice President of CEO Consulting Group, my primary responsibility is to ensure that our client work is executed efficiently, while also spearheading new initiatives and strategically communicating our programs to the community. This year, we’ve launched 20 new initiatives, such as a book club, marketing retreats, sales funnels, and new done-for-you marketing services. With 92 active members and digital marketing management for seven companies and non-profits, my role involves overseeing multiple facets of our operations to ensure growth and success for both our clients and our team.
2015-2017
Metro Marketing and Communications Specialist |
Whole Foods Market Northern VA 9 Stores
Key Successes:
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Led the successful opening of Whole Foods Market in Ashburn, VA, driving high customer engagement and visibility.
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Managed marketing for multiple stores across the region, overcoming team reductions to ensure effective strategy execution.
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Awarded for having the highest performing Instagram account in the company, showcasing innovation and engagement on social media.
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Navigated the challenges of a major corporate restructuring while maintaining high performance across all locations under my purview.
As the Marketing & Communications Director for the YMCA Fairfax County Reston, I led the branch’s transition to new branding through effective project management and developed a mobile app to streamline communications. Over three consecutive years, I helped increase membership, consistently hitting growth targets month after month. In addition to overseeing marketing, I also contributed to staff training and managed key business office functions, including budgeting, petty cash, and purchase orders.
2012-2015
Marketing & Communications Director
YMCA Fairfax County Reston
Key Successes:
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Transitioned the branch to new branding, ensuring a smooth and successful rebrand through project management.
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Built a mobile app to improve internal and external communications for the branch.
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Drove consistent membership growth, hitting monthly goals for three consecutive years.
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Contributed to staff training and development, enhancing team skills and overall performance.
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Managed the business office functions, including petty cash, budget oversight, purchase orders, and money drops, ensuring smooth financial operations.
As the Brand Manager for the Central Florida YMCA, I developed a successful member benefits program, partnering with over 250 businesses in Orlando to provide exclusive discounts for YMCA members. I also led the training for the entire association on new branding and messaging, ensuring consistency across all communications. Additionally, I played a key role in opening multiple branches and training membership teams to optimize their performance and community engagement.
2010-2012
Brand Manager
YMCA Central Florida
Key Successes:
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Developed a member benefits program with over 250 Orlando businesses, offering exclusive discounts to YMCA members.
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Trained the entire association on the new branding and messaging, ensuring alignment across all branches.
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Opened multiple branches and provided training for membership teams to enhance their skills and effectiveness.
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Fostered strong community partnerships to enhance the YMCA’s value and visibility within the region.
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Proven Leadership: I have successfully led marketing teams of up to 20 people, managing multi-million-dollar projects and delivering results across various industries.
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Diverse Experience: From non-profits to large corporations, I have managed marketing efforts for organizations like Whole Foods Market, YMCA, and faith-based institutions, providing a broad perspective on what works.
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Brand Strategy Expert: I have built and revitalized over 200 brands and understand how to craft a brand identity that resonates with target audiences and drives growth.
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Digital Marketing Mastery: With over 60 websites built and extensive experience in SEO, content marketing, and social media management, I know how to build a digital presence that converts.
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Revenue Growth Driver: I’ve consistently delivered membership and revenue growth, hitting monthly goals for three years straight at the YMCA and scaling my own business to $300K in revenue within 18 months.
Why Hire Me?
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Creative Storyteller: My passion is helping brands tell their stories in compelling ways that connect with customers, using a blend of creative content and strategic messaging.
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Project Management Skills: Whether leading a rebranding initiative or opening new locations, I manage projects from concept to completion, always ensuring deadlines and budgets are met.
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Community Connector: I build strong partnerships, like collaborating with 250 businesses for the YMCA’s member benefits program, enhancing brand value and community engagement.
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Cross-Functional Expertise: I excel at managing all aspects of marketing, including digital, print, social media, event marketing, and customer engagement across different sectors.
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Vision for Long-Term Success: I’m not just focused on short-term wins—I work to develop sustainable strategies that align with your vision for long-term growth and impact.